Tag: brand

And then there was one. Did you know that a little over a decade ago you had 9 choices if you’d decided you wanted to pick up a brand new 450cc manual clutch performance ATV. The mid 2000s was a stock racing ATV renaissance; the second coming after the factories were on board in the […] More »

New kid on the block with a long history in a cousin industry. More than 40 years after revolutionizing the boating industry, Johnny Morris is aligning with Textron Specialized Vehicles Inc. to take the Tracker brand off-road. The result, TRACKER OFF ROAD will be a bold new line of high performance all terrain vehicles (ATVs) […] More »

What’s in a name? In what can only be described as a first, even for us.. It turns out that consumers have been none too thrilled with the Arctic Cat brand being renamed Textron when it became absorbed into the corporate giant. Off-Road enthusiasts spoke and they listened! The legendary Arctic Cat brand name will […] More »

Mullet not included. These days Honda’s off-road racing efforts are never to be underestimated but they pale in comparison to the coolness and domination they enjoyed back in the 1980s and 90s. Amazingly enough it appears fans of such things are going to be able to experience a small taste of what it felt like […] More »

When your name becomes the name. Polaris is a pretty popular ATV manufacturer both in the United States and all over the world. Just how so? To the point where in many countries, particularly those around the Middle East, actually refer to all ATVs as a “Polaris” much in the way Americans call a photocopy […] More »