We’ve been reporting on Yamaha’s latest marketing campaign that uses fairly generic video clips to insinuate what many believe is the forthcoming release of the company’s first full-performance side-by-side. While there have been a few follow-up teaser clips released since we initially covered the news, it is the latest one (below) that finally starts to […] More »

We’ve all been there- sitting in the theater, greasy tub of popcorn in the lap. The lights dim, the surround sound kicks in and we experience a 30-second teaser trailer for a movie that reveals absolutely nothing in the process. Sometimes these commercials don’t even make sense and yet still, they’ve done their job if […] More »

You really have to give ad execs credit sometimes; when coming up with a new campaign for Arctic Cat’s lethal Wild Cat, we couldn’t imagine a more fitting commercial than the following. No need for green screens, special effects or stunt drivers in this one! Besides, what true rider hasn’t wanted to do something like […] More »

The origins of this week’s viral clip are unknown but popular theories include a snippet from an insurance commercial to a scene from a movie/ sitcom. Whatever the actual story behind it, there is no faking the end results of coming up short on a ramp to ramp jump. If this were indeed as staged […] More »

Polaris has expanded its purpose-built commercial vehicle line to include the BRUTUS base model with cab, heat and air conditioning, which is now available for order through authorized BRUTUS dealers in North America. In March 2013, Polaris introduced the three-model BRUTUS lineup as the first side-by-side utility vehicle in the market to deliver front-end power […] More »