Be on the lookout for this new look. Perhaps you are familiar with Reading, Pennsylvania’s SBS and their Friction line of brake products? If not, you may be in the near future as the domestic brand has announced a brand new global platform. Part of this new initiative will include all new packaging to better […] More »

The fast things of Italy have to be able to stop too. Considered the upper echelon on braking performance the world over (and yes they do make ATV brakes), Brembo announced that it has broken ground on a new manufacturing plant in Curno, Italy. The new building will host Brembo’s new Carbon Factory, a flagship […] More »

Mullet not included. These days Honda’s off-road racing efforts are never to be underestimated but they pale in comparison to the coolness and domination they enjoyed back in the 1980s and 90s. Amazingly enough it appears fans of such things are going to be able to experience a small taste of what it felt like […] More »

Ever want a tank? The name Tinger may not mean much to Americans but in Russia it belongs to a track-equipped ATV manufacturer. Their first machine rolled off the assembly line in 2008 and now their ATVs can be purchased from any one of ten dealers across the Russian Federation. Their business strategy involves sharing […] More »

CVT. It’s easy as 1-2-3. When it comes to ATV transmissions, the CVT reigns supreme. The Continuously Variable Transmission (CVT) was known primarily for snowmobiling prior to making its way to the ATV scene. It’s an automatic system that uses two cone-shaped pulleys connected by a V-shaped belt. The taper of the pulleys can be […] More »

Drive it like a girl. Sara Price, the first-ever female participant in the Stadium SUPER Trucks series, returned to racing last weekend after running a partial season in 2016. She competed in nine different events in Australia, Canada and United States, with a career best result of fourth-place overall in Costa Mesa, California. As an […] More »

YANMAR University USA arrives. YANMAR America has opened the YANMAR EVO//CENTER located at the corner of Highway 92 and Old Alabama Road in Acworth, Georgia. Situated on 50-plus acres of land in Cherokee County, the new 50,000 square foot facility features six state-of-the-art product training labs with classroom and hands-on space, three classrooms, multiple meeting […] More »