Partnership will celebrate motorsports mayhem and give fans more ways to interact. Polaris has kicked-off a multi-year partnership with YouTube pioneer, motorsports content creator, entrepreneur, and racer Cleetus McFarland (also known as Garrett Mitchell) that will open the gates for content and experiences with his passionate community. Fans know Cleetus for the world he’s built […] More »

If you’re considering a Massimo machine, you are about to have a lot of retail options. Massimo Group a manufacturer and distributor of powersports vehicles, utility vehicles and related equipment, today announced that a long-standing national rural lifestyle retail partner has authorized one Massimo core product for placement across 1,000 U.S. retail locations. The initial […] More »

What’s better than being ceritfied to work on ATVs and SxS? A $2,500 scholarship to do so! Polaris is giving $20,000 in scholarship funding to support students studying the powersports technician trade at Southeastern Illinois College (SIC). A $2,500 scholarship will be awarded to eight students enrolled in the college’s powersports technology certificate program. One […] More »

Yamaha is restructuring and heading east on account of tariffs. Yamaha Motor Co., Ltd. has announced plans to relocate its U.S. subsidiary, Yamaha Motor Corporation, U.S.A. (YMUS), from Cypress, California, to Kennesaw, Georgia, in a multi-year transition that will run from late 2026 through the end of 2028. In conjunction with the move, Yamaha will […] More »

They could take machines like this from us permanently. We only recently discussed how so much of what makes certain machines legal is the classification system. trouble is, the government is always moving the goalposts around – which can be disastrous for machines that are already on the market. The Motorcycle Industry Council had to […] More »

Light enough to be towed by UTVs. Honda has revealed the Base Station Prototype, an entirely new towable travel trailer from the innovative engineers and designers at the company’s U.S. research and development (R&D) centers in Los Angeles and Ohio. Designed with modularity, integrated smart technology, and clever packaging, the Base Station Prototype brings segment […] More »

Following the popular 570, Massimo is releasing a 770 variant. Massimo Group, a leading manufacturer and distributor of powersports vehicles and equipment, today announced the launch of its new Sentinel 770 HVAC UTV, with pre-orders now open. This marks the Company’s second Sentinel release following the successful introduction of the Sentinel 570 HVAC model. The […] More »