BRP’s new platform wants to put you behind the wheel. For BRP Inc., today marks an exciting milestone as BRP Experiences debuts as a refreshed, elevated online platform designed to empower people to discover the world’s most breathtaking places through curated powersports adventures. Taking over from the highly successful Uncharted Society program which put over […] More »

Candy hearts and plumes of dust. Round 1 is in the books. The Progressive Insurance Grand National Cross Country (GNCC Racing) Series, an AMA National Championship, kicked off its 2026 season in Union, South Carolina on Saturday, February 14, 2026, with the VP Racing Fuels Big Buck GNCC. The first day of the opening round […] More »

BRP is giving the world some good advice with their refreshed brand identity. BRP Inc. is proud to unveil a refreshed brand identity under the bold new tagline “Get Moving”. This evolution reflects BRP’s purpose: creating new ways to move people and inspiring everyone to reimagine how they access their world. The official debut of […] More »

The results are in. After covering nearly 5,000 kilometers (3,045 miles) across 13 grueling stages, Polaris’ RZR Factory Racing program, in partnership with LOEB FrayMédia Motorsport (LFM), again dominated the Side-by-Side (SSV) class with a third consecutive overall victory at the 48th running of the 2026 Dakar Rally. In their second showing at the event, […] More »

2026 will include a new event. GNCC Racing will kick off the year in Union, South Carolina with its season opener at the annual Big Buck GNCC on February 14 and 15, the series will then continue on to the Wild Boar GNCC in Palatka, Florida on February 28 and March 1, which will continue […] More »

Licensed Polaris machines in-game and a chance to snag the real thing in the real world to boot. Polaris Inc. is expanding its collaboration with Call of Duty, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro […] More »

The Yamaha BLU CRU has cause for celebration this off-season. Yamaha Motor Corp., USA, celebrated another off-road racing season with a series of podium sweeps and championship victories. Yamaha BLU CRU racers took top accolades across the AMA ATV Motocross (ATV MX) and Grand National Cross Country (GNCC) series, reaffirming the YFZ450R as the leading […] More »