Yamaha is restructuring and heading east on account of tariffs. Yamaha Motor Co., Ltd. has announced plans to relocate its U.S. subsidiary, Yamaha Motor Corporation, U.S.A. (YMUS), from Cypress, California, to Kennesaw, Georgia, in a multi-year transition that will run from late 2026 through the end of 2028. In conjunction with the move, Yamaha will […] More »

They could take machines like this from us permanently. We only recently discussed how so much of what makes certain machines legal is the classification system. trouble is, the government is always moving the goalposts around – which can be disastrous for machines that are already on the market. The Motorcycle Industry Council had to […] More »

Light enough to be towed by UTVs. Honda has revealed the Base Station Prototype, an entirely new towable travel trailer from the innovative engineers and designers at the company’s U.S. research and development (R&D) centers in Los Angeles and Ohio. Designed with modularity, integrated smart technology, and clever packaging, the Base Station Prototype brings segment […] More »

Following the popular 570, Massimo is releasing a 770 variant. Massimo Group, a leading manufacturer and distributor of powersports vehicles and equipment, today announced the launch of its new Sentinel 770 HVAC UTV, with pre-orders now open. This marks the Company’s second Sentinel release following the successful introduction of the Sentinel 570 HVAC model. The […] More »

BRP’s new platform wants to put you behind the wheel. For BRP Inc., today marks an exciting milestone as BRP Experiences debuts as a refreshed, elevated online platform designed to empower people to discover the world’s most breathtaking places through curated powersports adventures. Taking over from the highly successful Uncharted Society program which put over […] More »

Candy hearts and plumes of dust. Round 1 is in the books. The Progressive Insurance Grand National Cross Country (GNCC Racing) Series, an AMA National Championship, kicked off its 2026 season in Union, South Carolina on Saturday, February 14, 2026, with the VP Racing Fuels Big Buck GNCC. The first day of the opening round […] More »

BRP is giving the world some good advice with their refreshed brand identity. BRP Inc. is proud to unveil a refreshed brand identity under the bold new tagline “Get Moving”. This evolution reflects BRP’s purpose: creating new ways to move people and inspiring everyone to reimagine how they access their world. The official debut of […] More »