A new partnership is born. Can-Am / BRP is proud to announce an expanded partnership with MeatEater, one of the leading voices in outdoor lifestyle and conservation. While the two brands have worked together in the past, this new chapter of the relationship will see Can-Am join the Official MeatEater Partnership Program as MeatEater’s exclusive […] More »

We’re finally seeing brands making sure it’s done right. If you’re familiar with our weekly “Ask The Editors” feature, you hear us warning of the dangers of going off the beaten path and taking your chances with a Chinese off-brand ATV often but the reason for the warning is rarely what people think. Contrary to […] More »

Hammer time! There was a time when eBay was trying to get into the complete vehicle scene with their eBay Motors platform but, over time, it sort of went away and returned to the division listing parts and accessories. We have online marketplaces like Facebook and ATV Trader but, until now, there hasn’t really been […] More »

Flying under the AMA banner will bring some additional prestige. The American Motorcyclist Association announced that the WORCS Racing series will serve as the AMA West Regional Grand Prix Championship in 2026 and beyond. Starting in 2001, WORCS Racing has established itself as one of the most prominent off-road racing series in the United States. […] More »

Goodbye chrome look and hello the new, simpler S. Suzuki Motor Corporation has redesigned the emblem used on its products for the first time in 22 years. Ordinarily, logos tend to get more complicated and detailed over time but Suzuki is bucking this tend by eliminating the 3D “chrome” look of their official emblem and […] More »

These guys just keep doing good for our industry. Yamaha Motor Corp., USA, through its Yamaha Outdoor Access Initiative (OAI), has announced the successful completion of employee volunteer workdays at key OHV recreation sites in California and Georgia in celebration of National Public Lands Day. The volunteer efforts brought together more than 60 Yamaha employees […] More »

Going out on top. Yamaha Motor Corp., USA, is officially commemorating the end of an era with the final chapter of the YXZ1000R – the industry’s first and only true manual-transmission Side-by-Side (SxS). As 2025 marks the last model year for both the YXZ1000R and YXZ1000R SS (Sport Shift) models, the machine went out in […] More »