Yamaha Rises to the occasion yet again. Once again, Yamaha donated a UTV to the SEAL-Naval Special Warfare Family Foundation for auction at their annual fundraiser near San Diego, California. Assembled in the USA at Yamaha’s Newnan, Georgia factory, the Viking VI SE raised $17,000 towards the organization’s mission of supporting SEAL members’ families. This […] More »

Putting the power to the ground. Nearly all of the ATVs sold on the market today come equipped with fully automatic transmissions (except for a small percentage of the market consisting of sport and race models that use a manual clutch transmission) but this wasn’t always the case. Throughout most of the 80s and on […] More »

Let the sky be your guide. The first ATV to come with integrated GPS navigation from the factory was from Honda over 10-years ago. The 2004 FourTrax Rancher AT GPSCAPE recognized the value of global positioning and probably couldn’t have predicted a few years later that nearly everyone of us would have GPS tracking in […] More »

First of its kind. A majority of the ATV manufacturers didn’t take development of four-wheelers seriously until 1988 when, after a lengthy investigation by the US Consumer Product Safety Commission, it was deemed distributors would no longer be allowed to market three-wheel ATVs and manufacturers had to repurchase any unsold three-wheel models from dealer inventory. […] More »

To whom do the top honors belong? Polaris Industries Inc. is the largest manufacturer of snowmobiles in the world, but the second-largest maker of all-terrain vehicles (ATVs). The top spot still belongs to Honda. And though it may be best known as a snowmobile-maker, Polaris now generates only about 14 percent of its revenue from […] More »

Meet Edgar; an important common link. The top two American ATV brands share both a common founder and founding state. Edgar Heeten formed Arctic Cat in 1960 in Thief River Falls, Minnesota and prior to that he was co-founder of Polaris Industries in Roseau, Minnesota around 1954. Edgar Hetteen, a farmer before heading off to […] More »

If we have to have four wheels, might as well allow all of them to drive. Honda was the first to bring 4-wheel-drive to the ATV game in 1986 with their TRX350 4×4. It boasted such modern day features as a limited-slip front differential, a vibration-reducing counterbalancer and a fan-assisted oil cooler as standard equipment. […] More »