Global growth predicted. According to Global Marketing Insights, the ATV industry is expected to do nothing but grow for the next six years. In fact they state that the ATV Market share is expected to reach USD 8 billion by 2024 . Utility machines will account for highest revenue share in the ATV market crossing […] More »

Q4 finds a continually growing Polaris. Polaris Industries reported record fourth quarter 2017 sales of $1,431 million, up 18 percent from $1,218 million for the fourth quarter of 2016. Adjusted sales for the fourth quarter of 2017 were $1,430 million, up 17 percent from the prior year period. The company reported fourth quarter 2017 net […] More »

In some pretty big industry news, defense contractor Textron is buying the UTV, ATV and snowmobile manufacturer Arctic Cat in a deal valued at about $247 million. Textron announced that it will pay $18.50 per Arctic Cat share, a transaction that also includes debt, though exact figures have yet to be released. Arctic Cat Inc. […] More »

Dear ATVC: I cannot count how many UTV/SxS brands out there now. Is the market big enough to absorb this many choices (over 100)?? knukey This is an excellent question- one that warrants a deeper examination. Side-by-sides have been a round a lot longer than most people realize. In fact going as far back as […] More »

Dear ATVC: For the last 5 years or so, side-by-sides have been a hot market. Can anyone chime in on the current market for ATVs and if they are stale or are coming back to popularity? I ask because I have recently seen some cheap Rangers/RZRs. Norf Georgia Well the good news is that while […] More »