Sink or SWM. These are interesting times for our industry. More than ever we are a single planet where it comes to design and production and SWM proves the point perfectly. It begins with Italian design and performance. Who wouldn’t want a Ferrari or Lamborghini parked in the garage? The only trouble with Italian craftsmanship […] More »

Massimo’s two latest UTVs are arriving to retail stores as we speak. Massimo Group, a manufacturer and distributor of powersports and electric vehicles, has announced that its largest national retail partner has expanded Massimo’s in-store lineup with two new models: the T-Boss 900L Crew UTV and the entry-level Buck 450 UTV. This expansion strengthens Massimo’s […] More »

The versatile 820s are here for 2026. For more than 30 years, Kawasaki MULE side x sides have been notorious for their exceptional performance in both work and recreation. The Kawasaki MULE PRO-FX 820 and MULE PRO-FXT 820 lineup represents the strength of MULE engineering, offering an 812cc three-cylinder engine, four-wheel independent suspension and one-ton […] More »

A couple of new low-cost options about to hit the market from Massimo. Massimo Group has announced an expansion of its UTV lineup with the addition of the Buck 450 4WD UTV and the T-Boss 900L Crew UTV, further strengthening relationships with key retail partners nationwide. This expansion underscores Massimo’s commitment to innovation, value, and […] More »

Yamaha continues holding the performance ATV fort in 2026. Yamaha announces its 2026 ATV lineup, highlighted by Special Edition Sport ATVs honoring Yamaha Motor’s 70th anniversary. Engineered for podium dominance, adventurous trail rides, or tackling tough jobs, Yamaha’s ATV lineup offers Proven Off-Road capability, comfort, and confidence for off-road enthusiasts seeking dependable performance for every […] More »

2026 line for the #3 brand in America. CFMoto USA has officially unveiled its 2026 powersports SxS / UTV lineup, bringing a wave of updates across its side-by-side offerings. With new models, upgraded features, and broader distribution of in-demand units, the brand is reinforcing its commitment to U.S. dealers as it continues to gain market […] More »

Things are hopping at Polaris for 2026. The big news for 2026 is Polaris’ latest RANGER – a feature packed 500cc UTV for under $10,000! In these times of endless inflation, we’re stoked to see a machine designed to tug MSRPs in the opposite direction. The 2026 RANGER 500 is all-new mid-size utility side-by-side that […] More »