Sink or SWM. These are interesting times for our industry. More than ever we are a single planet where it comes to design and production and SWM proves the point perfectly. It begins with Italian design and performance. Who wouldn’t want a Ferrari or Lamborghini parked in the garage? The only trouble with Italian craftsmanship […] More »

The 2026 AIM Expo is underway and Massimo is showing off its new fleet. Massimo Group, a manufacturer and distributor of powersports vehicles and electric utility products, has announced it will exhibit at AIM Expo, North America’s premier powersports industry event, taking place in Anaheim, California January 7-9, 2026. The Company will showcase its new […] More »

2026 will include a new event. GNCC Racing will kick off the year in Union, South Carolina with its season opener at the annual Big Buck GNCC on February 14 and 15, the series will then continue on to the Wild Boar GNCC in Palatka, Florida on February 28 and March 1, which will continue […] More »

The companies of our industry give back to the community. Yamaha Motor Corp., USA, announces the recipients of its Yamaha Outdoor Access Initiative (Yamaha OAI) third quarter 2025 grants, awarding more than $155,000 to eight organizations across eight states. This quarter’s funding emphasizes critical infrastructure improvements, OHV rider safety, and environmental stewardship, along with two […] More »

They call it the World’s Dirtiest Race for good reason. There are a lot of off-road races each year but there’s only one Can-Am Derby! If you missed it, Can-Am Derby is a unique race with Can-Am ambassadors, racers, and celebrities (including MLB star Bryce Harper) going head to head. The competitors tested their driving […] More »

Licensed Polaris machines in-game and a chance to snag the real thing in the real world to boot. Polaris Inc. is expanding its collaboration with Call of Duty, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro […] More »

Massimo is about to release their first 1500cc enclosed UTV. Massimo Group has announced plans to introduce the Sentinel 1500, a next-generation utility task vehicle featuring a fully enclosed factory cab with integrated heating and air conditioning, in Q1 2026 as part of the company’s Sentinel Series product roadmap. The Sentinel 1500 is being developed […] More »