Why settle on a single beam color? RIGID Industries has officially launched the all-new Phoenix Series lights. The next-generation modular lighting system is designed to deliver maximum output, adaptability and control for off-road enthusiasts, featuring the ability to toggle between white and amber lighting with the flip of a switch. Engineered from the ground up […] More »

They went like hot cakes. Segway Powersports announced that following the opening of pre-orders for the Segway Super Villain sport side-by-side, the first week of March, the brand’s entire initial inventory allocation had been fully claimed in just two weeks, signaling strong demand from the market. The Segway Super Villain SX20T represents a new era […] More »

Like always, we got the short end of the stick. Dear ATVC: Have you ever heard of a company called Kove? They’re Chinese and I ask this because one of their models finished the Dakar Rally. Now they’re targeting MX with 450 and 250s that are priced well below any other company out there. But […] More »

Don’t fear the reapers. If you’ve never heard of Reaper wheels – the concept is simple: Forget rubber tires altogether. Instead, mount hubs that connect to explosions of sharp metal spikes for digging deep into tough surfaces. And there aren’t too many surfaces tougher than solid ice. It looks pretty wild, we admit, but it […] More »

Highly anticipated is an understatement. After several months of delay and anticipation, CFMOTO USA has officially launched its all-new 2026 ZFORCE Z10 and Z10-4 sport side-by-side models, signaling a major step forward in the brand’s performance SxS lineup. Developed in collaboration between CFMOTO’s U.S. Design & Innovation Group and its global design team, the Z10 […] More »

Partnership will celebrate motorsports mayhem and give fans more ways to interact. Polaris has kicked-off a multi-year partnership with YouTube pioneer, motorsports content creator, entrepreneur, and racer Cleetus McFarland (also known as Garrett Mitchell) that will open the gates for content and experiences with his passionate community. Fans know Cleetus for the world he’s built […] More »

A whole new arena awaits. EagleRider is expanding its off-road adventure portfolio with the launch of a new two-day Yamaha UTV tour through the Mojave Desert, offering a limited number of experiences for 2026. Departing from Las Vegas, the guided overnight tour gives riders an immersive off-road experience across desert terrain, mountain ridgelines and historic […] More »