Polaris Goes All In On Professional Rodeo for 2026

A nice list of places to go check out Polaris’ line.

Polaris Off Road announced the return of its Team Polaris Professional Rodeo Cowboy Association (PRCA) athlete lineup along with its presence at 14 rodeo events throughout 2026.

Team Polaris’ athlete lineup includes the return of:

• Eight-time PRCA World Champion Bull Riding & Saddle Bronc Rider Stetson Wright

• Three-time PRCA World Champion Saddle Bronc Rider Ryder Wright

• National Saddle Bronc Champion Rusty Wright

• National Saddle Bronc Champion Statler Wright

• National Circuit Finals Rodeo Champion Barrel Racer Lisa Lockhart

• Tie-Down Roping two-time PRCA World Champion Shad “Money” Mayfield

Polaris has been a national sponsor of the PRCA since 2015 and will continue throughout the 2026 season as the Official Utility Vehicle of NFR (National Finals Rodeo) and NFR Open. As part of the sponsorship, Polaris provides RANGER vehicles to all of the NFR World Champions and NFR Open Champions as well as select other awardees throughout the year, ensuring athletes and community members have the hardest-working machines. Polaris is also continuing to support the PRCA Pick Up Men by sponsoring the cowboys in 2026.

In addition to maintaining support at many iconic rodeos throughout the year (Calgary Stampede, Cheyenne Frontier Days, Pendleton Round-Up and more), Polaris continues to hold a strong presence in the heart of rodeo country supporting six rodeo events across Texas this year, showcasing its hard-working off-road vehicles and creating long-lasting relationships within the rodeo community.

Polaris will be showcasing its lineup of hard-working off-road vehicles throughout the year with a presence at eight mainstay PRCA events in North America including:

Reno Rodeo (June 18-26, 2026) – Reno, NV
Prescott Frontier Days (June 29-July 5, 2026) – Prescott, AZ
Calgary Stampede (July 3-12, 2026) – Calgary, AB, Canada
NFR Open at the-Pikes Peak or Bust Rodeo (July 14-18, 2026) – Colorado Springs, CO
Cheyenne Frontier Days (July 17-26, 2026) – Cheyenne, WY
Spanish Fork Fiesta Days (July 22-24, 2026) – Spanish Fork, UT
Pendleton Round-Up (Sept. 16-19, 2026) – Pendleton, OR
National Finals Rodeo (NFR) & Hunter’s and Outdoor X-Mas (Dec. 3-12, 2026) – Las Vegas, NV
Polaris is a sponsor and the “Official Utility Vehicle of the National Finals Rodeo”

In the Lone Star State, Polaris will also have a presence at ten events reaching the rodeo community including rodeos, farm and ranch, and hunt shows with the following upcoming:

The American Rodeo (May 22-23, 2026) – Arlington, TX
Houston Hunter’s Extravaganza (July 31-Aug. 2, 2026) – Houston, TX
San Antonio Hunter’s Extravaganza (Aug. 7-9, 2026) – San Antonio, TX
Fort Worth Hunter’s Extravaganza (Aug. 21-23, 2026) – Fort Worth, TX
West Texas Fair & Rodeo (Sept. 9-19) – Abilene, TX
Heart O’ Texas Fair & Rodeo (Oct. 8-18) – Waco, TX
Working Ranch Cowboys Association (WRCA) World Championship Ranch Rodeo (Nov. 12-15, 2026) – Amarillo, TX
Amarillo Farm and Ranch Show (Dec. 1-3, 2026) – Amarillo, TX