BRP’s new platform wants to put you behind the wheel. For BRP Inc., today marks an exciting milestone as BRP Experiences debuts as a refreshed, elevated online platform designed to empower people to discover the world’s most breathtaking places through curated powersports adventures. Taking over from the highly successful Uncharted Society program which put over […] More »

BRP is giving the world some good advice with their refreshed brand identity. BRP Inc. is proud to unveil a refreshed brand identity under the bold new tagline “Get Moving”. This evolution reflects BRP’s purpose: creating new ways to move people and inspiring everyone to reimagine how they access their world. The official debut of […] More »

2026 will include a new event. GNCC Racing will kick off the year in Union, South Carolina with its season opener at the annual Big Buck GNCC on February 14 and 15, the series will then continue on to the Wild Boar GNCC in Palatka, Florida on February 28 and March 1, which will continue […] More »

Licensed Polaris machines in-game and a chance to snag the real thing in the real world to boot. Polaris Inc. is expanding its collaboration with Call of Duty, continuing to bridge the worlds of outdoor adventure and gaming through immersive, authentic experiences that resonate with fans. Following last year’s debut of the Polaris RZR Pro […] More »

Massimo is about to release their first 1500cc enclosed UTV. Massimo Group has announced plans to introduce the Sentinel 1500, a next-generation utility task vehicle featuring a fully enclosed factory cab with integrated heating and air conditioning, in Q1 2026 as part of the company’s Sentinel Series product roadmap. The Sentinel 1500 is being developed […] More »

The Yamaha BLU CRU has cause for celebration this off-season. Yamaha Motor Corp., USA, celebrated another off-road racing season with a series of podium sweeps and championship victories. Yamaha BLU CRU racers took top accolades across the AMA ATV Motocross (ATV MX) and Grand National Cross Country (GNCC) series, reaffirming the YFZ450R as the leading […] More »

Massimo’s two latest UTVs are arriving to retail stores as we speak. Massimo Group, a manufacturer and distributor of powersports and electric vehicles, has announced that its largest national retail partner has expanded Massimo’s in-store lineup with two new models: the T-Boss 900L Crew UTV and the entry-level Buck 450 UTV. This expansion strengthens Massimo’s […] More »