Can AI tech help make tomorrow’s SxSs better? Potential Motors and CFMOTO USA have announced a new partnership to integrate advanced driver-assist systems (ADAS) into recreational off-road vehicles for the first time. The partnership will first see Potential’s tech integrated into CFMOTO test vehicles. The companies will conduct extensive real-world testing at Potential’s purpose-built off-road […] More »

A victory for the duners. The American Sand Association (ASA) is proud to share extremely positive news that the off-road community has won an important legal case in the fight to keep the Oceano Dunes open to OHV and camping. The ASA, in cooperation with a number of other OHV groups, worked very hard for […] More »

OAI pays big. Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) contributed more than $500,000 in grant awards for 2022, satisfying a commitment made in honor of National Public Lands Day. The final funding cycle for 2022 in the fourth quarter provided meaningful support to a wide variety of projects – […] More »

We couldn’t make this one up. We know what you’re thinking – doesn’t Lexus typically stick to luxury automobiles of the internal combustion and flow of electrons variety? We’re as surprised as the the next person to hear Lexus has recently revealed a concept vehicle of the SxS variety. Crazier still? It would be powered […] More »

The Can-Am flagship. Snowflakes are falling, the world is returning to what passes for normal, and your ATV Connection editors are back to scouring SprocketList in the hopes of snagging you a good deal. This week’s ad takes us to a place called Los Angeles, CA. According to the listing this is a brand new […] More »

Bringing in 270 new jobs. In a time when it seems all we hear about are labor shortages, inflation and slower delivery times, Kawasaki announces some encouraging news. Kawasaki Motors Manufacturing Corp., U.S.A. announced today it will expand its operations in Missouri by opening a manufacturing facility in Boonville and create more than 270 new […] More »

A million miles logged. Polaris Inc. has announced that riders can now access more than one million miles of marked off-road and snowmobile trails through RIDE COMMAND. RIDE COMMAND is Polaris’ interactive digital platform that gives off-road vehicle and snowmobile riders the ability to find trails, plan routes, track rides, share experiences and build community. […] More »