We’ve been talking about it for a while now and the time has finally arrived to celebrate the movie Polaris has been telling us about. The most anticipated off-road viral video of 2014, “XP1K2” is live: UTVUnderground.com and motorsports production powerhouse Mad Media hit the launch button this morning after debuting the new video to […] More »

A lot of cool stuff happens to come through here but few things manage to stop us in our proverbial tracks like a full-size Chevy pickup given the full Polaris treatment! The Chevrolet Silverado Polaris ACE+ concept shows that while Chevy’s full-size truck was designed for work, it also works hard to enable recreational interests. […] More »

The Polaris Ranger RZR was introduced in 2008 and became the first factory sport side by side ATV. Even though other manufacturers offered side by sides, like the Yamaha Rhino, they were primarily intended as utility all-terrain vehicles. Prior to the Polaris Ranger RZR it was the aftermarket and enthusiast communities that made side by […] More »

Polaris Industries Inc., the leading manufacturer of off-road vehicles, has announced three additional Off-Road Vehicle offerings, the RANGER CREW 900-6, Polaris ACE 570 SP and RZR 170 EFI. RANGER CREW 900-6 To accommodate multi-passenger customers who are looking to haul more people, Polaris is excited to announce the all-new RANGER CREW 900-6. The RANGER CREW […] More »

Just the other day we told you all about Polaris’ new XP1K2 campaign, which in short answers the question, what if Hollywood took a serious stab at making a film about UTVs that wasn’t BS? Now we present, for the first time, some of the fruits of the crew’s labor; about 10-minutes worth to be […] More »

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views […] More »

Each year when we hear news of companies like Polaris nabbing military contracts, the first thing we tend to think is boy I’ll bet they come up with some wicked-cool vehicles for getting troops and gear out into the field. Rarely do we get to check out these mythical beasts… until now. Polaris Defense, a […] More »