We’ve been guilty of saying that these are good times to be an ATV/ UTV enthusiast and, despite an economy littered with terms like “fiscal cliff” and “tax hikes”, Polaris proves we’re right once again. Polaris has announced that they have extended their already unbelievably versatile product line by introducing a new, limited edition RZR […] More »

UTV enthusiasts have cause for celebration with an announcement coming out of the Arctic Cat camp that promises to offer more options for performance fans looking to carry more than a single passenger. The Wildcat 4 1000 answers the call for pure-sport ROV enthusiasts who want to carry 2 or more passengers. The Wildcat 4 […] More »

Dear ATVC: I’m wondering if you could help settle an argument. I say Polaris has always been the leader in the UTV industry, my friend says it’s Yamaha. Who’s right? Actually neither of you. While it’s true Yamaha enjoyed the largest market share with the introduction of the Rino UTV line and Polaris now holds […] More »

Rapala, the world’s favorite fishing lure and Polaris, the recognized leader in the powersports industry, have formed a strategic marketing partnership, further elevating Rapala’s ICE FORCE brand, which serves the ice fishing market. This partnership completes Rapala’s fifth business alliance with a Minnesota based company throughout 2012, adding the renowned Polaris brand to Rapala’s industry […] More »

We’re once again pleased to share news of continued growth and development of our powersports industry despite a shaky global economic climate: Polaris broke ground on an expansion of the Company’s Product Development Center near Wyoming, Minn. Since opening in 2005, the 126,000 square foot research and development facility has been pivotal in Polaris’ ascent […] More »

Each week we rummage around SprocketList in the hopes of uncovering some spectacular deal on a nice used ATV so as to offer hope to those in need of a new (or new to them) set of wheels for the upcoming season. This week we happened across an ad that takes us to a place […] More »

We can’t help but snicker when we hear of collaborations by companies with common themes- in this case one need only look skyward at night to find a correlation: Blingstar, Rockstar, Polaris (which is commonly known as the North Star) and J Star Motors have put together a race team they’re calling Wolfpack. The Wolfpack […] More »