You down with M-A-P? Starting July 9th of this year, Wiseco Performance Products will roll out a newly created Minimum Advertised Price (MAP) Policy for its Powersports products. What this means to consumers is less swing in advertised pricing from one retailer to the next. Minimum Advertised Price is an agreement between suppliers and retailers […] More »

Because Saving Thousands is Always a No Brainer. Arctic Cat recently launched the “industry’s most aggressive ATV sales event” with its 2017 “No Brainer” campaign. Customers who purchase a new 2015-16 Arctic Cat ATV are eligible for financing as low as 0 percent for 60 months, or up to $5,700 in savings, or those buyers […] More »

The new 2017 YXZ1000R SS SE has Matte Carbon and Matte Black painted bodywork with color matched seats, a Racing Blue frame with color matched A-arms, and durable 14-inch true bead lock wheels. New SE interior features include high-quality, lightweight aluminum throttle and brake pedals, painted shift lever, factory-installed interior lighting, and a sport-inspired rear […] More »

ITP unveiled the Mud Lite II multi-terrain tire, for ATV and side-by-side vehicles. The Mud Lite II features a next generation design with an all-new profile, carcass, tread compound and pattern. “The original Mud Lite tire, one of the most popular tires in our diverse lineup, was designed for ATVs prior to the introduction of […] More »

A new Special Edition (SE) Tactical Black 2017 Kodiak 700 ATV will be available starting in October for the fall riding season. 2017 Kodiak 700 Special Edition – Superior Performance, Comfort and Value Built for work with a comfortable and compact-feeling chassis, the Kodiak 700 has redefined the mid-size utility ATV category. Smooth power and […] More »

American Honda Motor Co., Inc., announced today that the Pioneer 700 and Pioneer 500 side-by-sides receive a long list of significant new features for the 2017 model year. Honda’s midsize and entry side-by-sides have already been big hits, and they now offer customers additional options that make them even more appealing. Two new feature-laden Deluxe […] More »

Dear ATVC: I’m wondering if ATVs are a better deal today than they were back when they first came out. The prices seem so high now but I realize too that the machines are also much more advanced. K Simms That’s a really good question. In 1970 Honda would have sold you the US90 3-wheeler […] More »