Polaris stands tall in 2025. RZR Factory Racing and Sébastien Loeb Racing (SLR) returned to the winner’s circle at the 47th edition of the Dakar Rally, as rookie driver Brock Heger and navigator Max Eddy Jr., surgically dissected the Rally’s 12 grueling stages enroute to a dominant victory in the Side-by-Side (SSV) class. In an […] More »

The end of an era but a very cool sendoff. In the event that you haven’t been up on such things (this is, after all, an ATV publication, not a snowmobiling one), Yamaha has announced its decision to withdraw entirely from the snowmobile segment after 2025. While it’s sad to see the off-road industry take […] More »

Episode 4 is live and focuses on a little thing we call trust. The crew at Polaris is thrilled to share the fourth installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “Trust”. In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely crucial. With no GPS to rely […] More »

The Machine has arrived. In this, the second installment of Polaris’ Tough Doesn’t Quit: Defending Dakar series, “The Machine”, we remember that the equipment plays a major role in the successes or failure of Dakar. In this episode, we dive into the development and testing of the championship-proven RZR Pro R Factory machine as Brock […] More »

Impressive milestone hit. We’re not sure why it is, but we often think of Segway and one of the new kids on the proverbial block but the latest word coming out of their camp proves they have some pretty impressive experience bragging rights. Segway Powersports has reached a significant milestone with the roll-off of its […] More »

TDQ – the sequel series. Due to the popularity of Polaris’ Tough Doesn’t Quit free reality series, they are pleased to introduce the followup: TDQ: Defending Dakar, the latest multi-episode installment in Polaris Off Road’s Tough Doesn’t Quit series. This series takes you behind the scenes as Polaris Racing, in collaboration with Sébastien Loeb Racing […] More »

Assembly efficiency to increase by 50%. Massimo Group has announced the successful ramp-up of its new assembly line, featuring cutting-edge robotic technology designed to streamline production and enhance quality control. This investment reinforces Massimo’s commitment to meeting the needs of both its customers and investors as the company prepares for an impactful 2025. The purpose-built […] More »