2025 is a good year to consider becoming one of Honda’s Red Riders. American Honda is proud to announce its updated Red Rider Rewards program for the 2025 season, with an industry-leading available contingency. This generous package is available to racers of a variety of disciplines, demonstrating Honda’s dedication to supporting competitors at all levels. […] More »

Tough Doesn’t Quit. When the going gets tough, some people push through, and some brands do too. That relentless drive to overcome is exactly what unites Jeremy “Twitch” Stenberg and Polaris Off Road. Polaris is pleased to introduce the first episode of the “Tough Doesn’t Quit” series. Featuring freestyle rider and off-road truck racer Jeremy […] More »

Kennedy Singleton, Wyatt Hastings, and Brooklyn Singleton are off to the races. Segway Powersports has launched Segway Factory Racing, a program and team that will create a pathway for young enthusiasts to enter the sport and achieve their full potential. Segway Factory Racing will attract and nurture the next generation of competitive racing enthusiasts while […] More »

Awesome gifts but let’s keep the recipients safe and sound. As customers gift electric bikes, off-road vehicles and ATVs during the holiday season, the Motorcycle Safety Foundation (MSF) and ATV Safety Institute share the importance of gifting gear and training as well. Gear and training help riders stay safe, have fun and ride their best. […] More »

Cardo’s got you covered for the rider on your list this season. With the holidays just around the corner, Cardo Systems wants you to know they has the perfect communication solution for the dirt rider, SxS driver, parent, kid or even that crazy off-road obsessed uncle nobody dares sit next to at the dinner table […] More »

Still fighting the good fight. Dear ATVC: In a fit of quarantine boredom I went to pick up an issue of an ATV magazine I used to enjoy – QU4D. It couldn’t be found anywhere and looking online, it seems they’re gone?! Are there still ATV/ UTV print mags? At the moment a few still […] More »

Cody and Corbin are uncle and nephew but on the track they’re practically twins. With a long and successful history in off-road racing, Polaris RZR has had some of the top racers in the sport as part of their factory team. With no exception to the rule, RZR racing has had a dominant line-up of […] More »