Meet the Phoenix Lights – no, not the UFO ones. RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance lights launch a next-generation lineup designed for maximum light output, adaptability and control. Engineered from the ground up, the Phoenix Series delivers powerful […] More »

Toward the ghost town we go! The latest episode of the “Tough Doesn’t Quit” series from Polaris Off Road features Brent Underwood. At 8,500 feet between Mt. Whitney and Death Valley lies Cerro Gordo – a ghost town with no running water, limited access, and some of the harshest weather in California. Most people would […] More »

A stock SxS with over 300 horsepower? We’re listening. Toyota is excited to unveil a new off-road concept under the iconic Scion name, celebrated for its legacy as a creative test bed and symbol of experimentation. The Scion 01 Concept is an engineering exercise that boldly reimagines a side-by-side, all-terrain vehicle designed for the ultimate […] More »

A new partnership is born. Can-Am / BRP is proud to announce an expanded partnership with MeatEater, one of the leading voices in outdoor lifestyle and conservation. While the two brands have worked together in the past, this new chapter of the relationship will see Can-Am join the Official MeatEater Partnership Program as MeatEater’s exclusive […] More »

We’re finally seeing brands making sure it’s done right. If you’re familiar with our weekly “Ask The Editors” feature, you hear us warning of the dangers of going off the beaten path and taking your chances with a Chinese off-brand ATV often but the reason for the warning is rarely what people think. Contrary to […] More »

Ouch! You’d really think with the type of added clearance you expect from running tractor tires on your UTV that driving off the trailer to get the day started would be a non-affair. Like this guy, you’d be wrong.

Hammer time! There was a time when eBay was trying to get into the complete vehicle scene with their eBay Motors platform but, over time, it sort of went away and returned to the division listing parts and accessories. We have online marketplaces like Facebook and ATV Trader but, until now, there hasn’t really been […] More »