Tag: show

Code of the Cowboy lifestyle is featured in Polaris’ free series. Country Music star Riley Green has had a busy couple of weeks with the launch of his latest album, ‘Not My Last Rodeo,’ and recently teamed up with Team Polaris rodeo champion, Tyson Durfey to bond over their shared understanding of the “Cowboy Code.” […] More »

Polaris’ new free reality series plans to torture the XPEDITION. The situation: You create one of the toughest, most capable off-road vehicles currently available and need to put its abilities to the test. The solution: Grab a professional athlete, map out a rote and send them on their way. Meet Polaris Off Road’s Chasing The […] More »

Season 2 arrives. The season two premiere of Can-Am’s reality series “Where The Pavement Ends” has arrived. This episode focuses on Samantha Soriano, a professional BMX racer turned freeride mountain bike rider. Samantha Soriano was an accomplished BMX racer from Winter Park, Colorado. She then found Enduro Mountain biking suited her skills on a bike […] More »

Season 3 kicks off. Can-Am is excited to share the premiere of the third season of the Livin’ the Land series, where they highlight unique and different real world stories of hardworking Can-Am owners from around the world. The first episode of season three focuses on the story of Gabriel and Tamita, first generation immigrant […] More »

Motorcycle communication specialists come to play in the dirt. Cardo Systems, the global market leader in wireless communication is officially entering the off-road market, putting its superior wireless helmet communications solutions on display at the 2022 Sand Sports Super Show, Sept. 16-18 in Costa Mesa, CA. Backed by category-specific research, surveying US-based ATV/UTV vehicle owners, […] More »

Ocho kicks off RJ Anderson’s new series. In an all-new video series featuring five-time Off-Road Racing Champion RJ Anderson called Sunday Strolls, Polaris introduces four of the toughest athletes to side-by-sides by gearing them up and letting them ride shotgun as RJ pushes the limits in a RZR Pro R at LACR. The series kicks […] More »

Linebackers, quads and cowboys. Polaris unveiled an exciting new mini-series called “Cowboy Code”. During this past off-season All-Pro linebacker of the Dallas Cowboys, Leighton Vander Esch and his wife Maddy collided with pro rodeo athletes, Tyson Durfey (world champion tie-down roper) Lisa Lockhart (star barrel racer) to put their rodeo skills to the test. In […] More »