Regardless of how the game goes, we have this to look forward to. We hear it every year – people say their favorite part of the Superbowl is watching the commercials. Kawasaki is banking on that in fact as their advertisement for the new RIDGE SxS will taking center stage during the big game. Known […] More »

The showstopper is heading to Vegas for CES 2024 next week. We’d be lying if we said Segway Powersports doesn’t have the industry talking with their forthcoming ultra-high performance Super Villain SxS. Segway Powersports was already in the spotlight at the EICMA show in Milan, Italy late 2023, captivating audiences with its groundbreaking introduction of […] More »

The final episode arrives. It’s here! Polaris Off Road has unveiled the final episode of its Chasing The Wild series featuring explorer, biologist, conservationist and sportsman, Donnie Vincent and the all-new Polaris XPEDITION. Donnie has a deep appreciation for wildlife, for him it’s about observing, studying, and trying to better understand nature. In the episode, […] More »

Pro athletes and Polaris XPEDITION meet again. Polaris Off-Road has released its newest episode in the Chasing the Wild series – this time featuring, Sasha DiGiulian, a world renown professional rock climber, environmentalist, and entrepreneur. In this episode, you’ll get to witness DiGiulian put the all-new Polaris XPEDITION through its paces to reach some of […] More »

New video series shows a look at what has, until now, been a bit of an enigma. If, like us, you were curious how Segway went from this: To this: We’ve got some great news – Segway Powersports recently launched a new video series, Behind the Brand, that will take viewers on a journey beyond […] More »

From a sketch to a real life monster, Can-Am takes us behind the scenes. Have you ever wondered how a company turns an idea into a machine you can purchase from your local dealer? In the case of the Maverick R, they aren’t just sketching up some new plastics and calling it a day, either. […] More »

Code of the Cowboy lifestyle is featured in Polaris’ free series. Country Music star Riley Green has had a busy couple of weeks with the launch of his latest album, ‘Not My Last Rodeo,’ and recently teamed up with Team Polaris rodeo champion, Tyson Durfey to bond over their shared understanding of the “Cowboy Code.” […] More »