Polaris’ new free reality series plans to torture the XPEDITION. The situation: You create one of the toughest, most capable off-road vehicles currently available and need to put its abilities to the test. The solution: Grab a professional athlete, map out a rote and send them on their way. Meet Polaris Off Road’s Chasing The […] More »

Season 2 arrives. The season two premiere of Can-Am’s reality series “Where The Pavement Ends” has arrived. This episode focuses on Samantha Soriano, a professional BMX racer turned freeride mountain bike rider. Samantha Soriano was an accomplished BMX racer from Winter Park, Colorado. She then found Enduro Mountain biking suited her skills on a bike […] More »

Season 3 kicks off. Can-Am is excited to share the premiere of the third season of the Livin’ the Land series, where they highlight unique and different real world stories of hardworking Can-Am owners from around the world. The first episode of season three focuses on the story of Gabriel and Tamita, first generation immigrant […] More »

Motorcycle communication specialists come to play in the dirt. Cardo Systems, the global market leader in wireless communication is officially entering the off-road market, putting its superior wireless helmet communications solutions on display at the 2022 Sand Sports Super Show, Sept. 16-18 in Costa Mesa, CA. Backed by category-specific research, surveying US-based ATV/UTV vehicle owners, […] More »

Ocho kicks off RJ Anderson’s new series. In an all-new video series featuring five-time Off-Road Racing Champion RJ Anderson called Sunday Strolls, Polaris introduces four of the toughest athletes to side-by-sides by gearing them up and letting them ride shotgun as RJ pushes the limits in a RZR Pro R at LACR. The series kicks […] More »

Linebackers, quads and cowboys. Polaris unveiled an exciting new mini-series called “Cowboy Code”. During this past off-season All-Pro linebacker of the Dallas Cowboys, Leighton Vander Esch and his wife Maddy collided with pro rodeo athletes, Tyson Durfey (world champion tie-down roper) Lisa Lockhart (star barrel racer) to put their rodeo skills to the test. In […] More »

A new series documents the electric RANGER in action. Polaris is excited to debut their new series “To the Test” a 3-part series that goes behind the scenes with their hunting, ranching, and action partners as they utilize the all-new RANGER XP Kinetic for their hunts, farming and extreme tasks. The first episode follows Pat […] More »