The results are in. After covering nearly 5,000 kilometers (3,045 miles) across 13 grueling stages, Polaris’ RZR Factory Racing program, in partnership with LOEB FrayMédia Motorsport (LFM), again dominated the Side-by-Side (SSV) class with a third consecutive overall victory at the 48th running of the 2026 Dakar Rally. In their second showing at the event, […] More »

Can-Am wants to get you paid at Hammers this year. King of the Hammers, known as the toughest off-road racing event in the world, has announced a new purse and contingency program in partnership with Can-Am for the 2026 King of the Hammers, the official UTV Sponsor of the event. This new investment reinforces Can-Am’s […] More »

Nine stages in and Can-Am is jumping up and down. While it’s far from over and we’ll continue to update coverage, the Dakar Rally is underway and Can-Am is looking good so far. In his first Dakar Rally campaign, Can-Am Factory racer Kyle Chaney scored a monumental career-first win on stage five of the rally, […] More »

Denago strikes again. This time targeting the SxS scene. In 2025, Denago Powersports brought a suite of affordable ATVs to the market (we tested their sporty Daytona 250 FI here), and now rolling into 2026, the manufacturer is looking to do the same in the UTV segment with the RanchHawk 650FI, which boasts an MSRP […] More »

Sink or SWM. These are interesting times for our industry. More than ever we are a single planet where it comes to design and production and SWM proves the point perfectly. It begins with Italian design and performance. Who wouldn’t want a Ferrari or Lamborghini parked in the garage? The only trouble with Italian craftsmanship […] More »

The 2026 AIM Expo is underway and Massimo is showing off its new fleet. Massimo Group, a manufacturer and distributor of powersports vehicles and electric utility products, has announced it will exhibit at AIM Expo, North America’s premier powersports industry event, taking place in Anaheim, California January 7-9, 2026. The Company will showcase its new […] More »

The companies of our industry give back to the community. Yamaha Motor Corp., USA, announces the recipients of its Yamaha Outdoor Access Initiative (Yamaha OAI) third quarter 2025 grants, awarding more than $155,000 to eight organizations across eight states. This quarter’s funding emphasizes critical infrastructure improvements, OHV rider safety, and environmental stewardship, along with two […] More »