Awesome gifts but let’s keep the recipients safe and sound. As customers gift electric bikes, off-road vehicles and ATVs during the holiday season, the Motorcycle Safety Foundation (MSF) and ATV Safety Institute share the importance of gifting gear and training as well. Gear and training help riders stay safe, have fun and ride their best. […] More »

Look not where you are but rather where you want to be. Have you ever watched an off-road race and marveled at the sheer speed and confidence a pro racer can attack a tricky woods section or found yourself in a group ride where you are continually lagging behind the pack? When it comes to […] More »

The 2023 riding season kicks off. Each year we set aside the last weekend and Monday of May to remember and honor those lost in the service of freedom; a tradition dating all the way back to shortly after the Civil War. For off-roaders, the weekend unofficially marks the beginning of the riding season. Sadly, […] More »

Let’s make this a memorable riding season for all the right reasons. Memorial Day represents a moment to remember those who have served this great nation but unofficially it also marks the beginning of the riding season. We like to take that opportunity each year to share golden rules of ATV/ off-road safety. Many of […] More »

Be not afraid. Let’s be honest, owning an ATV or SxS comes with certain responsibilities if we want to be able to play long and hard with our equipment. The internet has literally taken the fear out of do-it-yourselfing a lot of maintenance that we wouldn’t have felt confident enough attempting just a few short […] More »

Play hard. Ride safe. For the ATV community, Memorial Day marks the official beginning of the riding season. Parks and trails open, good weather starts to arrive and the desire to shred becomes a fever pitch. Each year we like to remind the community at large to have fun out there and to be safe; […] More »

Make good decisions/ become a good statistic. Statistically they say Memorial Day weekend is one of the most dangerous times for ATV/ SXS riders. This isn’t sheer coincidence though as the occasion generally marks the beginning of summer and for many of us, the start of the riding season. The CPSC reports that 92% of […] More »