We’re finally seeing brands making sure it’s done right. If you’re familiar with our weekly “Ask The Editors” feature, you hear us warning of the dangers of going off the beaten path and taking your chances with a Chinese off-brand ATV often but the reason for the warning is rarely what people think. Contrary to […] More »

These guys just keep doing good for our industry. Yamaha Motor Corp., USA, through its Yamaha Outdoor Access Initiative (OAI), has announced the successful completion of employee volunteer workdays at key OHV recreation sites in California and Georgia in celebration of National Public Lands Day. The volunteer efforts brought together more than 60 Yamaha employees […] More »

Going out on top. Yamaha Motor Corp., USA, is officially commemorating the end of an era with the final chapter of the YXZ1000R – the industry’s first and only true manual-transmission Side-by-Side (SxS). As 2025 marks the last model year for both the YXZ1000R and YXZ1000R SS (Sport Shift) models, the machine went out in […] More »

These guys want to make it a 7-time affair. As the AMA U.S. ATV Motocross Team arrives in the Netherlands this week, the trio of Ford Brothers Racing/FXR/SSi Decals/CST’s Bryce Ford, Phoenix Racing Yamaha’s Joel Hetrick and Wienen Motorsports/Maxxis/SSi Decals/Fly Racing/Yamaha’s Chad Wienen look forward to achieving the team’s seventh title at the Federation Internationale […] More »

Team to pursue seventh title at international competition. In dominating fashion, the AMA U.S. ATV Motocross Team has collected six Quadcross of Nations titles since 2017, missing out only in 2020 and 2021 when the team did not compete. The team of three riders, yet to be chosen, will attempt to defend the title September […] More »

Fear the nasty weather no longer. CFMOTO USA proudly unveils the UFORCE U10 Pro Highland and UFORCE U10 XL Pro Highland, the all-weather evolution of the renowned UFORCE U10 Pro platform. Designed with a full cab and HVAC for those who demand not only performance and reliability but also unmatched comfort, advanced features, and high-end […] More »

Doing all the right things. We know, we know, it seems like every time we turn around there is another Asian brand dropping its hat in the ring but Kayo is one worth paying attention to. Why? They’ve got a good reputation providing powersports machines to Europe already and they’re just now making their way […] More »