Team USA makes it half a dozen. The AMA USA ATV Motocross Team of Bryce Ford, Joel Hetrick and Brandon Hoag dominated in the Czech Republic at the 2024 Federation Internationale de Motocyclisme (FIM) Quadcross of Nations. It marks the sixth time that the team has secured a global championship since 2017. “The team showcased […] More »

Rise of the machines. Massimo Group, manufacturer and distributor of powersports vehicles and pontoon boats, today announced the adoption of a new automated vehicle assembly robot line. The robot line is expected to be installed in the coming weeks at its 376,000 square foot factory in Garland, Texas to support production of its ATV and […] More »

Yamaha wants to make sure when one visits the National Museum of Forest Service History, motorized recreation remains a staple within the legacy. Yamaha Motor Corp., USA, has announced that it will be the exclusive motorized recreation sponsor of the Recreation exhibit at the National Conservation Legacy Center (“Center”) of the National Museum of Forest […] More »

The icon turns 20 and Yamaha celebrates in style. It seems like only yesterday to your ATVC editors, but somehow it’s been two full decades since Yamaha unleashed the YFZ450R upon a world that was ready to return to stock ATV performance after being teased by the potential in models like the Raptor 660R and […] More »

Yamaha is making sure this is a good time to race powersports. Yamaha Motor Corp., USA, is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons. With total bonuses reaching nearly $150,000, Yamaha is reinforcing its commitment to supporting racers in select series and classes, […] More »

Can AI tech help make tomorrow’s SxSs better? Potential Motors and CFMOTO USA have announced a new partnership to integrate advanced driver-assist systems (ADAS) into recreational off-road vehicles for the first time. The partnership will first see Potential’s tech integrated into CFMOTO test vehicles. The companies will conduct extensive real-world testing at Potential’s purpose-built off-road […] More »

Sustainability and off-roading don’t have to be mutually exclusive. Detroit-based LIVAQ has unveiled the EQUAD electric ATV, manufactured using only sustainable technologies. Built with an emphasis on establishing a positive connection between riders and their environment, the LIVAQ EQUAD facilitates an eco-friendly off-road experience. “Since I was a child growing up in Mexico, I was […] More »