14 years, $5-mill and still going strong. Yamaha Motor Corp., USA, marked the 14th anniversary of the Yamaha Outdoor Access Initiative (OAI) with an employee volunteer event in the Chattahoochee-Oconee National Forest, helping The Great Outdoors Fund fulfill its OAI grant project on the Oakey Mountain OHV trail system. In a fitting celebration of the […] More »

Bryce Ford, Joel Hetrick and Chad Wienen. Team USA ATVMX will return to Quadcross of European Nations competition Sept. 24-25, after a two-year hiatus due to the pandemic. To be held at the Kramolin track in the Czech Republic, the event draws competitors from 20 nations and attracts more than 6,000 in-person spectators. The U.S. […] More »

Why isn’t the motor of the future available now? Dear ATVC: Any news of the big boys (Honda, Yamaha, Suzuki) coming out with an electric utility quad yet? The market seems to have been left to Chinese cheapos for kids and overpriced machines made by “specialists”. Tesla’s offering is priced right where you would expect […] More »

More training partners means more opportunity no matter where you live. Yamaha Motor Corporation, USA and Yamaha Motor University have announced five new vocational training partnerships, each providing Yamaha-approved training curriculum designed to kickstart and accelerate careers for aspiring powersports mechanics. These new external training partners join long-time Yamaha training provider Motorcycle Mechanics Institute (a […] More »

Getting kids outside after so much isolation. Yamaha Motor Corp., USA, announces $30,000 in funding to All Kids Bike, covering the cost for six programs teaching kids in Georgia and California public schools’ kindergarten Physical Education (PE) classes how to ride bikes. With the grant provided through the Yamaha Outdoor Access Initiative (OAI), Yamaha joins […] More »

20 years and 4-million machines. Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corp., USA, (YMUS) have reached a historic manufacturing milestone, celebrating the production of 4 million vehicles with the assembly of a new 2021 Wolverine RMAX2 1000 Side-by-Side (SxS) at the state-of-the-art U.S. manufacturing facility in Newnan, Georgia. Yamaha held the […] More »

One of our sport’s leading brands got some well deserved exposure. Yamaha Motor Corp., USA, was recently featured on The HISTORY Channel’s season premiere of “Modern Marvels: Machines.” Don’t worry if you missed it – they are showing reruns often and most episodes become available to stream both through your cable provider’s streaming channel as […] More »