Video: Freestyle Rider “Twitch” Rips Through the Dunes with Polaris

Tough Doesn’t Quit.

When the going gets tough, some people push through, and some brands do too. That relentless drive to overcome is exactly what unites Jeremy “Twitch” Stenberg and Polaris Off Road.

Polaris is pleased to introduce the first episode of the “Tough Doesn’t Quit” series. Featuring freestyle rider and off-road truck racer Jeremy “Twitch” Stenberg, we’re sharing more than just an athlete’s story. We’re showcasing how determination and innovation intersect—on both the human and machine levels.

Diagnosed with Tourette Syndrome at the age of eight, Jeremy’s early life was defined by challenges. Earning the nickname “Twitch” due to his condition, he found in off-roading a way to push through his struggles. That drive carried him through countless injuries over the years—broken bones, fractures, and setbacks that would end most careers. But Jeremy never quit. His passion for the sport and his determination to evolve pushed him forward, resulting in an impressive career that includes 17 X Games medals and a 2010 off-road truck championship.

That same relentless resolve fuels Polaris in everything they do. They don’t just build machines— they innovate and evolve constantly. Polaris’ “Tough Doesn’t Quit” campaign highlights not only the stories of its athletes and owners but also the brand’s unwavering commitment to producing the toughest, most durable machines in the industry. Research and Development are constantly pushing the boundaries, rigorously testing our products to ensure that they withstand the most extreme conditions. From the roughest trails to the toughest competitions, Polaris vehicles are built to last.

Polaris’ drive to innovate mirrors Jeremy’s own journey of resilience. Just as he refuses to be held back by his injuries or challenges, Polaris continually strives to perfect the next generation of off-road vehicles—machines that embody grit, endurance, and reliability. It’s why our race teams, partners, and riders trust Polaris, no matter how hard the conditions.