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I actually seen this on performancetrucks.net about a month or so ago. There is actually sidewalls on the tire....the ones pictured are just for show. But then comes issues about changing tire pressure for hauling,handling and such as well. I wonder what would happen if they hit a curb or something hard....distorted unbalanced tire.....what about weight? if this makes its way to motorcycles and atvs who wants more rotating mass.