ATV Industry Facts: Did You Know?

Agent Double-0-7-9. As in 1979.

These days ATVs have cemented a place in society but in the early days we actually have Hollywood to thank for getting the ball rolling.

Honda ATCs appeared in a variety of film productions from big screen action movies like James Bond’s Diamonds are Forever to popular contemporary television shows like Magnum, P.I. and Hart to Hart.

These appearances are credited for helping spark the American market’s awareness of all-terrain vehicles.

Bonus Fact: In the late 1990s, the rap music and hip-hop scene (particularly DMX and the Ruff Ryders) once again crossed ATVs with pop-culture by integrating sport quads into their music videos.