Cabelas and Kawasaki sign dealer agreement

SIDNEY, Neb. – Cabela’s, the World’s Foremost Outfitter and a leading ATV/UV accessory retailer, will now offer, at select retail stores, Kawasaki ATVs and Mule™ Utility Vehicles. The two companies recently entered into an agreement making a number of Cabela’s destination retail showrooms officially licensed

Kawasaki dealerships. In addition to selling Kawasaki power sports products, each licensed location will also offer a complete service department which can perform warranty work and will be staffed by full-time trained technicians.

“Cabela’s and Kawasaki are a natural match,” said Dennis Highby, President and CEO of Cabela’s. “We’re excited to offer sportsmen another way to enjoy the great outdoors, securing Cabela’s position as the World’s Foremost Outfitter.”

“ATVs and utility vehicles are an important part of the Cabela’s lifestyle,” said Doug Zingula, Director of Hardgoods for Cabela’s. “This agreement will complement our growing line of ATV and UV accessories and better serve the needs of our loyal customers. We’re proud to partner with Kawasaki, a brand widely recognized as a leader in the industry.”

The current agreement allows Cabela’s retail stores in Sidney, Neb.; Owatonna, Minn.; Dundee, Mich., and Kansas City, Kan., to sell both ATVs and Mule™ Utility Vehicles. Hamburg, Pa., will sell Mule™ Utility Vehicles exclusively. Each of these locations will offer a complete line of accessories including installation.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of  hunting, fishing, camping and related outdoor merchandise.  Since the Company’s founding in 1961, Cabela’sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ.  Through Cabela’s well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela’s also issues the Cabela’s Clubâ VISA credit card, which serves as its primary customer loyalty rewards program.