Kawasaki Hopes New Lender Will Spark Retail Sales
Here’s a riddle for the brainteaser crowd: What does General Electric have to do with your ability to potentially come home with a brand spanking new Kawasaki ATV? The answer is everything as Kawasaki Motors Corp., U.S.A., and GE Money, the consumer lending unit of General Electric Company have announced a new consumer financing program that will aim to help rev up retail sales for the world-famous motor sports brand.
Kawasaki selected GE Money to provide consumer credit through its 1,400 independent dealerships across the United States. The new GE Money-Kawasaki installment program will make it easier for motorsports enthusiasts to purchase Kawasaki’s cycles, ATVs, and watercraft.
The program, which began on October 1, 2010, provides Kawasaki dealers with a promotional credit plan that enables customers to plan, and pay for purchases over time and within their budgets. GE Money also supports its retail partners with Business Center, an online suite of business tools that can transform a consumer credit program into a powerful marketing engine.
Savvy readers may have already made the association of GE Capital as a lending partner to both Polaris Industries and Victory Motorcycles.
For more information on Kawasaki:
http://www.kawasaki.com/home/home.aspx
For more on GE Capital:
http://www.gecapital.com/en/#1
