La Boite SteadyMount

| La Boite ATV Accessories. SteadyMount, ATV System! |
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photographic mounting to NEW places
Lowell, MICHIGAN — August 2, 2002 —
“Whether it’s a set of binoculars, spotting scope, or digital camera, the SteadyMount�
will make hands-free usage a snap. ” explains Richard Carnegie, Director of Sales and Marketing for Michigan-based La Boite, Inc. the exclusive distributor of the new SteadyMount�. “The patented design of this unique, optical mounting device makes it capable of infinite positions,” declares Richard Carnegie. “Anyone using optics, video, or photographic equipment for professional and leisure activities will find this product extremely handy.” The SteadyMount� should appeal to hunters, bird watchers, star- gazers, photographers, and everyday camera users. With an assortment of mounting accessories, the SteadyMount� can be mounted virtually anywhere. Mount it to a tree, deck rail, ATV, wall, desk, wheelchair, or spike it in the ground with its ground stake.This invention captured everything Bill was after, plus it gave him infinite positioning capability (something no other product available could do). After being told by many that his mounting device was clever, unique and much more versatile than monopods, bipods or tripods he decided to patent it. He applied for his patent in 1997 and received it in March 1999.
Bill’s extraordinary mounting device entered its second phase of development when he met Roy Reeves on a hunt near Ely, Nevada. Roy was so impressed with the device he asked Bill if he and his son, Rollie, could manufacture and market it to other outdoor enthusiasts. Being thrilled at this opportunity, Bill agreed and Reeves Product Development, LLC [RPD] was established in Grand Rapids, Michigan. First, RPD refined and modified the unit, enabling it to be manufactured and marketed in large volumes. They also developed numerous accessories enabling the product to be mounted on a variety of surfaces and objects. Next, they needed a name that would capture the many uses and true nature of the product. The words Steady and Mount kept topping the list. Finally, the two words were combined, and SteadyMount� was born. Merriam Webster’s� Dictionary defines “steady” as “a: direct or sure in movement: UNFALTERING b: firm in position�” We define SteadyMount� as the only optical and photographic mounting device you will ever need, or want for that matter. A portable and durable piece of equipment that allows you to Set Your Sites�, whatever they are, wherever you are!
In late 2001 the SteadyMount� was ready for a national marketing and distribution effort and RPD was in a position to partner with an established company to undertake this effort on their behalf. They were looking for a corporation that had a strong marketing department, specialized in outdoor & motor sports industry accessories, and had a well-known product that the SteadyMount� could ride the wave of success with. Equally important, RPD was searching for a distributor that was small enough to dedicate the time and effort necessary for marketing this distinctive product.
In early 2002, the SteadyMount� was introduced to La Boite, Inc. also of the Grand Rapids area, which appealed to both companies. They had a strong dealership base (carrying Tamarack� ATV Accessories) and felt confident that they could market this product to their nearly 1,500 dealers. La Boite, Inc. began planning a marketing strategy almost immediately. After putting together lifestyle packages to suit consumers of all types, a dynamic website, and product literature, La Boite was ready to launch the product in August 2002.
La Boite, Inc. has the exclusive right to distribute the SteadyMount to the motor sports industry, but they are not limited to this market. They also distribute to a broader range of markets, including: camera shops, government agencies, mail order catalogues and websites, chain and specialty stores, etc. This gets the SteadyMount� into more peoples’ hands. It is such a versatile product La Boite, Inc. knew that it was only reaching the tip of the iceberg and RPD was enthusiastic about the possibility of explosive growth by having La Boite, Inc. distribute to these other markets as well.
Bernie Pepin, President of La Boite, Inc. loves his SteadyMount�. “I use it all the time for videotaping my hunts. You can mount in anywhere; in places you would never be able to put a tripod. You just position it where you need it, and then forget about videotaping and concentrate on your kill.” Reeves Product Development was firm in his belief that by using only the highest quality raw materials and state-of-the-art technology in the manufacturing process would ensure that a superior product would be produced. “The SteadyMount� is simply the ultimate optical and photographic on the market,” exclaims Richard Carnegie. “Its superiority is not only visibly obvious; it becomes more evident when you actually use it. The applications are unlimited.”
To locate a dealer near you, or to request product literature, visit www.steadymount.net or call La Boite, Inc. at 1-800-269-6701. .
Protected with a durable, black matte, powder-coated finish
Permanent mounting plate: 7-guage steel (optional accessory)
SteadyMount arm: 13-guage steel & Aluminum
Effortlessly holds up to 10 pounds of static weight

Stainless Steel ball joints will never rust!
Aluminum Pivot shaft
Folds down to a discreet position when not in use
One Year Manufacturer’s Warranty
Made in Michigan at state-of-the-art facility!
* Not for use with firearms
Because the SteadyMount� is equipped with a standard 3-way Pan-Head, you can mount any optical or photographic device that has a standard 1/4-20 threaded receiving insert on its bottom side.
That means your spotting scopes, binoculars (with our binocular adapter-see Accessories), 35mm and digital camera and video cameras too.
The SteadyMount� is ready for you to Set Your Sites�, whatever they are, wherever you may be.
Positioning
The combination of the ball joints, arms and 3-way Pan-Head allow you to rotate and maneuver the unit in any direction your application may require. Thus giving you total flexibility and infinite positioning capability.
On What
Trucks
Jeeps
Military Vehicles
Wheelchairs
Snowmobiles
Mules
Golf Carts
Tree Stands
Hunting Blinds
Shooting Benches
Railings (round or square)
Picnic tables
Benches
Bleachers
Arena Seats
On virtually anything mobile or stationary!

