Mahindra Vehicle Sales and Service joins ROHVA

Latest member of ROHVA.

Mahindra Vehicle Sales and Service, Inc., has joined the Recreational Off-Highway Vehicle Association as its newest member, and will work with ROHVA on a wide range of activities benefiting the ROV community.

Mahindra, the latest of a long line of work machine manufacturers to have joined the side-by-side industry, is a natural fit to create equipment ideal for many outdoor recreational activities, as well as many work applications.

“We are quite proud to be a premier manufacturer associated with ROHVA,” said Luc de Gaspe Beaubien, vice president, sales and service for Mahindra’s new ROXOR brand. “Our effort to establish a U.S. footprint with our new off-road product fits perfectly with the mission of ROHVA. We look forward to working together in building a bigger, better off-roading community with industry-supported initiatives.”

ROXOR ROVs will be offered for sale in the U.S. by Mahindra Vehicle Sales and Service, Inc. Based in Fletcher, N.C., MVSS is the exclusive distributor of powersports vehicles for Mahindra Automotive North America. MANA’s headquarters and factory complex is located in Auburn Hills, Mich., and employs approximately 250 staff members. As a ROHVA associate member, MVSS intends to be regularly engaged in wholesale ROV distribution in North America within one year.

“We are excited to have another member join our mission of preserving, protecting and promoting the fast-growing world of ROVs,” said ROHVA president Erik Pritchard. “There’s much work to be done on safety training, land access, and government affairs, among other matters. Mahindra’s support is welcomed.”

Based in Irvine, Calif., ROHVA is a not-for-profit association is sponsored by BRP, Honda, Kawasaki, Mahindra, Polaris, Textron Off Road, Yamaha and Yanmar.