Meet the Phoenix Lights – no, not the UFO ones. RIGID Industries, an industry leader in off-road performance lighting, has debuted its all-new Phoenix Series at the 2025 SEMA Show. The high-performance lights launch a next-generation lineup designed for maximum light output, adaptability and control. Engineered from the ground up, the Phoenix Series delivers powerful […] More »

An affordable and practical way to customize your ride. Polaris and Can-Am side-by-sides dominate the dunes and trails but do we ever stop to consider the beating the OEM seats are taking in these environments? Sand, mud, sun-exposure and our bodies sliding around all do their part to ugly things up in a hurry. With […] More »

The reimagined 2026 RZR and RANGER lines usher in a new era of performance, comfort, and style. Polaris Off Road has announced a second wave of vehicle enhancements for 2026 and limited-and special-edition offerings for its popular RZR and RANGER lineups. The additional 2026 introductions and upgrades are led by the dramatic redesign of the […] More »

A couple of new low-cost options about to hit the market from Massimo. Massimo Group has announced an expansion of its UTV lineup with the addition of the Buck 450 4WD UTV and the T-Boss 900L Crew UTV, further strengthening relationships with key retail partners nationwide. This expansion underscores Massimo’s commitment to innovation, value, and […] More »

The smallest Brute is still a brute. These days it’s easy to get into the line of thinking that 500s are middleweights and anything less is a play thing but a few short years ago 3 and 400cc machines were the biggest, most powerful quads on the line. Kawasaki has been slowly upgrading the Brute […] More »

One of the pricier but most unique SxS entrants on the block. Vanderhall Motor Works has officially commenced customer deliveries of its next-generation off-road electric off-road vehicle, the Brawley GTS, in select U.S. markets. With this rollout, the company is reinforcing its position in the powersports and side-by-side landscape, while continuing to expand and support […] More »

You like rocks? This new Teryx does. For 2026, the Teryx KRX 1000 line-up expands with the introduction of the Teryx KRX 1000 Rock Edition side x side, designed for adventurous enthusiasts ready to take on towering rocky terrain. The Rock Edition comes factory-equipped with features built to excel on rock crawls, rugged trails, and […] More »