Agent Double-0-7-9. As in 1979. These days ATVs have cemented a place in society but in the early days we actually have Hollywood to thank for getting the ball rolling. Honda ATCs appeared in a variety of film productions from big screen action movies like James Bond’s Diamonds are Forever to popular contemporary television shows […] More »

King of the pit. High Lifter Products, Inc. has become one of the top aftermarket brands in the whole industry but they are by no means an overnight sensation. The company’s been developing and marketing its lift kits and mud-specific goodies for utility, 4-wheel drive ATVs, UTVs, and RUVs since 1996. In that span of […] More »

If you race, you know these guys. Houser Racing engineers & manufactures aftermarket parts for the ATV & Side X Side Industry and distributes them to the whole world but that wasn’t their original plan. These guys were racing the national motocross circuit in 1997 and needed performance parts to remain competitive. When they tried […] More »

40-years strong. Aftermarket ATV suspension manufacturer FOX also makes high performance shock absorbers and racing suspension products for snowmobiles, mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs. They’ve been around since 1974 and are one of the only suspension brands that offer air sprung (no internal metal spring) ATV shocks. Bonus Fact: These […] More »

How it all began. Back in 1962 Ontario Drive & Gear Limited (ODG) was founded in Kitchener, Ontario. It was the subsidiary of a German company, built in Ontario to design and manufacture power transmission and gears for the North American market. Specifically ODG developed and manufactured a special transmission for a 6-wheel-drive, skid steer […] More »

Rich history in off-roading. Can-Am’s parent company (BRP) was founded by Joseph-Armand Bombardier all the way back in 1942. His plant manufactured multi-passenger snow transports, which he designed and took to Canadian market even earlier (winter of 1936–37). Today the company thrives with an international presence of over 6,800 employees. Bonus Fact: Can-Am ATVs are […] More »

Moving up too quickly. There is legislation in every single state defining legal ages for children to operate an ATV, with specific guidelines for size and power based on age. For most states that works out to where children under the age of 16 cannot drive an ATV unless they have parental supervision. Bonus Fact: […] More »