Seems like a dream now. The ATV industry is weird. Back when it gained mainstream in the 1980s, racing motocross was a major attraction. Companies like Honda, Yamaha, Suzuki and Kawasaki all manufactured high performance 2-stroke race equipment and offered sponsorship and contingency programs that rivaled the best in 2-wheel and snowmobile sectors. Then lawsuits […] More »

One of our sport’s leading brands got some well deserved exposure. Yamaha Motor Corp., USA, was recently featured on The HISTORY Channel’s season premiere of “Modern Marvels: Machines.” Don’t worry if you missed it – they are showing reruns often and most episodes become available to stream both through your cable provider’s streaming channel as […] More »

Was it all a dream? Dear ATVC: I have a question that nobody can answer. I remember there was a new sport quad coming from a new American manufacturer about a decade back that seemed never to have made it to market. Everyone keeps telling me I’m thinking about the ATK 440 but this was […] More »

Roseau, Minnesota gets its due. Born in 1954 in Roseau, Minnesota, Polaris Off Road has built a legacy in taking risks and driving innovation. The pioneering spirit and culture of the Roseau community endures, always finding ways to build better machines like the all new 2021 Sportsman lineup. Check out the new Born in Roseau […] More »

Polaris recognizes American heroes. Honoring its American roots and community of owners, Polaris Off Road, the world leader in powersports and off-road innovation, launched Polaris Salutes American Heroes campaign. Since its founding in 1954, the American-based company has placed tremendous value on the power of determination, tenacity and purpose. Those qualities date back to its […] More »

Program expansion for 2020. In 2019, American Honda partnered with American Flat Track in a unique agreement that allowed VIP guests and members of the media to be given full-speed rides around AFT’s racetracks to demonstrate the Talon’s power and maneuverability. Additionally, the vehicle assisted in the conditioning of certain racetracks as part of the […] More »

What was going on in the capital during all this? Our industry has had a lot of memorable moments in time and while the vast majority of these instances has absolutely nothing to do with matters of White House magnitude, we thought it would be fitting on President’s Day to take a look back at […] More »