Dear ATVC: I just heard American Suzuki filed bankruptcy! Does this mean no more ‘Zook ATVs? Please say it aint so! Good news, if good news can be found amidst bankruptcy announcements- American Suzuki Motor Corp’s having filed for Chapter 11 bankruptcy protection has actually come about so that the company can restructure itself to […] More »

It seems like the hot news this week centers on side-by-sides as two major announcements have found their way to our offices worth passing on. The first news bit comes from American Honda, who have announced that production of Honda side-by-side MUVs will transfer in 2013 from Honda de Mexico to Honda of South Carolina […] More »

ATV racers are a tenacious lot. While it’s common for competitors in other sports to bail out just because the purses are low, ATV racer persevered even when the manufacturers were literally forced out of the sport. Rather than whine about the lack of contingency money or for that matter, even competitive OEM equipment, the […] More »