4130 Clothing, an off-road inspired brand, is proud to announce a release of new apparel including tees, hoody, snapback hats, and beanies. The great news comes after months of negotiations resulting in the January 2013 acquisition of the 4130 Clothing brand. The move provides stability and a trio of minds to re-ignite the brand already […] More »

Not everyone waits for summer to ride their off-road vehicles, and Ride-Tek gear gives ATV fanatics an affordable yet advanced clothing system that empowers them to immerse themselves in their favorite 4-wheeled escape year-round with no worries about cold temperatures, torn clothing, excessive dampness, or other downers. Ride-Tek’s premium Shredder line has an outer shell […] More »

When it comes to harnessing the power of the digital age in off-roading, the first that may come to mind is electronic fuel injection, tuneable fuel maps or digital ignitions but the fact of the matter is the popularity of the cell phone literally puts the power of the world’s digital network right at our […] More »

There’s no denying that times are tough and ATV/ UTV racers are certainly not immune to this fact! Fortunately the factories remind that you’re not alone out there. To that end for the 2013 ATV and side-by-side racing season, BRP has added the all-new 2013 Can-Am Maverick™ 1000R to its line of side-by-side vehicles and […] More »

We know, we know, the first thing that comes to mind when you think of Detroit is auto- manufacturers. We would also accept “Motown Records” for those of you old enough to remember such things. However, Gibbs Sports is hoping to add ATV manufacturing to the list. The company’s first foray into the ATV business, […] More »

The California Air Resources Board has told the American Motorcyclist Association that even if it approves the sale of the new E15 ethanol-gasoline blend in California, the blend wouldn’t appear in the market for several years. If you’re wondering why this is important- consider this: Ethanol has been steadily being incorporated into the gasoline we […] More »

Dear ATVC: I just heard American Suzuki filed bankruptcy! Does this mean no more ‘Zook ATVs? Please say it aint so! Good news, if good news can be found amidst bankruptcy announcements- American Suzuki Motor Corp’s having filed for Chapter 11 bankruptcy protection has actually come about so that the company can restructure itself to […] More »