BRP (TSX:DOO) has a new agreement with “Gymkhana” viral video star and racing icon, Ken Block. The agreement between the two high-octane brands will bolster the Can-Am authority in the off-road powersports and performance enthusiast industries. Block, who is a talented World Rally Championship racer, X Games medalist and viral video trailblazer, is now an […] More »

If you’re a musician or electronics junkie, the idea of Yamaha and Panasonic forming a partnership might not seem so odd. After all, both of these companies have rich histories in electronics and music equipment production and could be seen as long-term rivals competing for similar market share. However, such news came to us a […] More »

Arctic Cat Inc. (NASDAQ:ACAT) announced that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist. “Our partnership aims to set new standards for product innovation and excitement in the off-road vehicle industry,” said […] More »

We have ATV and UTV racing, but these are pretty cool times to be involved in competition when a new machine inspires a whole new class. Polaris Industries Inc. has announced a partnership with the Grand National Cross Country Series (GNCC) to sponsor GNCC’s newly-added Single Seat Class. In January 2014, Polaris introduced the revolutionary […] More »

Polaris Industries Inc. has announced the company has entered a 10-year, exclusive partnership with the Boy Scouts of America, the largest youth organization in the U.S., to provide all-terrain vehicles (ATVs), side-by-sides (SxS) and safety equipment to select Boy Scout camps across the country. “Polaris is proud to join forces with the Boy Scouts of […] More »

We’ve all ridden machines that handled like a bucking bronco but the PBR Bull Riding Series takes such concepts literally! Kawasaki Motors Corp., U.S.A. (KMC) has announced a continuation of its relationship with the Professional Bull Riders (PBR) Built Ford Tough Series (BFTS) as it enters the 2014 season. KMC will be in its third […] More »

We here at ATV Connection think the helmet camera ranks up there among some of the greatest inventions of the past decade. We use them, our riding buddies use them and the internet itself (Youtube in particular) is chock full of the good stuff they capture. Yamaha realizes the benefits of these little beauties as […] More »