Ripping in RZRs on the small screen. PUBG MOBILE, one of the world’s most popular mobile games, is excited to announce its partnership with Polaris Inc., the global leader in powersports, to introduce two powerful new in-game off-road vehicles to the battleground. This first-ever collaboration puts players in the driver’s seat of the Polaris RZR, […] More »

Wallbox is ready to charge some Kinetics. Let’s face it – if you have a rechargeable off-road vehicle, having a place to charge it is crucial. Polaris and Mountain View, California-based Wallbox N.V. have announced a new partnership in the U.S and Canada. The news follows the recent launch of the Polaris 2023 Ranger XP […] More »

The new RANGER arrives in December. If you’re going to make an electric off-road vehicle, might as well go to the experts. Polaris tapped Zero Motorcycles to unlock the full potential of an electric off-road vehicle because of their years of proven expertise. As the launch of the all-new RANGER EV approaches, Polaris has dropped […] More »

MOTOLube. Yamaha has done it. Polaris has done it. CFMOTO becomes the latest manufacturer to adopt a recommended oil/ lubricant partner. TOTAL HI PERF will now be the recommended lubricants partner for CFMOTO in the United States. TOTAL HI PERF products are formulated with advanced durability improvement technology, which results in enhanced powersports engine cleanliness. […] More »

Alphabet soup time. In a marketing move even we can’t quite rationalize, BRP and PBR have partnered up. Specifically the Can-Am Off-Road brand and Professional Bull Riders have entered a multi-year partnership. The move brings together two of the most prominent brands within the ranching, farming, and cowboy world. The two entities will celebrate the […] More »

A new collaboration could mean the return of KTM. We don’t know about you, but we’ve felt the void left in the performance ATV segment in KTM’s departure a few years back. Theirs were truly some of the most race ready OEM quads ever produced. Sadly, the timing of their arrival was simply wrong. The […] More »

NBA fans prepare! CFMOTO USA has reached an agreement with the Minnesota Timberwolves of the NBA to become an official partner of the team for the next two seasons. The first ever sports franchise sponsorship for CFMOTO USA includes in-arena branding, TV branding, in-game promotions and online sweepstakes via the Timberwolves social media outlets along […] More »