MOTOLube. Yamaha has done it. Polaris has done it. CFMOTO becomes the latest manufacturer to adopt a recommended oil/ lubricant partner. TOTAL HI PERF will now be the recommended lubricants partner for CFMOTO in the United States. TOTAL HI PERF products are formulated with advanced durability improvement technology, which results in enhanced powersports engine cleanliness. […] More »

Alphabet soup time. In a marketing move even we can’t quite rationalize, BRP and PBR have partnered up. Specifically the Can-Am Off-Road brand and Professional Bull Riders have entered a multi-year partnership. The move brings together two of the most prominent brands within the ranching, farming, and cowboy world. The two entities will celebrate the […] More »

A new collaboration could mean the return of KTM. We don’t know about you, but we’ve felt the void left in the performance ATV segment in KTM’s departure a few years back. Theirs were truly some of the most race ready OEM quads ever produced. Sadly, the timing of their arrival was simply wrong. The […] More »

NBA fans prepare! CFMOTO USA has reached an agreement with the Minnesota Timberwolves of the NBA to become an official partner of the team for the next two seasons. The first ever sports franchise sponsorship for CFMOTO USA includes in-arena branding, TV branding, in-game promotions and online sweepstakes via the Timberwolves social media outlets along […] More »

BRP (TSX:DOO) has a new agreement with “Gymkhana” viral video star and racing icon, Ken Block. The agreement between the two high-octane brands will bolster the Can-Am authority in the off-road powersports and performance enthusiast industries. Block, who is a talented World Rally Championship racer, X Games medalist and viral video trailblazer, is now an […] More »

If you’re a musician or electronics junkie, the idea of Yamaha and Panasonic forming a partnership might not seem so odd. After all, both of these companies have rich histories in electronics and music equipment production and could be seen as long-term rivals competing for similar market share. However, such news came to us a […] More »

Arctic Cat Inc. (NASDAQ:ACAT) announced that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist. “Our partnership aims to set new standards for product innovation and excitement in the off-road vehicle industry,” said […] More »