ATV Industry Facts: Did You Know?

Alphabet soup time.

In a marketing move even we can’t quite rationalize, BRP and PBR have partnered up. Specifically the Can-Am Off-Road brand and Professional Bull Riders have entered a multi-year partnership. The move brings together two of the most prominent brands within the ranching, farming, and cowboy world.

The two entities will celebrate the collaboration at the 2019 PBR World Finals, happening Nov. 6-10, in Las Vegas at T-Mobile Arena. Can-Am will offer fan giveaways, interactive displays, free boot shining stations, an upgraded Can-Am Corral seating section and more. In addition to the coveted gold buckle and $1-million bonus, the 2019 PBR World Champion will also receive a 2020 Can-Am Defender side-by-side vehicle.

An important and unmistakable part of Can-Am’s PBR partnership is the bright yellow Can-Am Cage right on the playing field. The Can-Am Cage is the most action-packed seat in sports, providing an up- close, bull-level VIP experience set in the middle of the arena.

As part of its PBR sponsorship, Can-Am has also teamed up with superstar PBR athletes Chase Outlaw and Derek Kolbaba. Together, they join industry personality Dale Brisby as the initial team of Can-Am Brand ambassadors.