Live the dream – for us. BRP has announced that it will be hiring their first ever Chief of Adventure, a dream job that will take a select candidate to all of the incredible Uncharted Society experiences across the United States. For six months, the new Chief of Adventure will travel to each Uncharted Society […] More »

Three more episodes have arrived. Can-Am Off-Road is launching the next three episodes of its acclaimed, “Livin’ the Land” video series, which takes an in-depth look at real people living in a world fueled by the off-road way of life. It focuses on their stories of work, fun, exploration, challenges, and spending time with friends […] More »

Meet the rest of the 22 ‘Zooks. Suzuki Motor USA, LLC (Suzuki) is thrilled to announce an additional group of dynamic and stylish 2022 Suzuki models. These returning 2022 Suzuki products add to an exciting range of premium Suzuki ATVs including proven and rugged Suzuki KingQuad ATVs, the fun and easy to ride QuadSport Z50 […] More »

Get outdoors AND a chance to score new machines? Win/win! Polaris Inc., a global leader in helping people find possibilities outside for more than 65 years, announced a new initiative aimed at inspiring people to get offline and capture the adventure waiting outdoors. Research shows that time spent outdoors has positive impacts on our health, […] More »

The 500 is set to run for 2021. The 53rd running of the SCORE Baja 500 will be Saturday June 12th, and Covid concerns moves the start from the traditional downtown Contingency area to the SCORE Compound on Libramento Ensenada outside of town. The 466-mile course will start and finish at the SCORE Compound, and […] More »

Feeding frenzy. OBOR Tires is excited to officially announce the highly anticipated PIRANHA UTV tire into the off-roading market. The PIRANHA is designed by some of the world’s top tire engineers and is built to withhold any tough terrain. The overall tread pattern design and appearance are 2nd to none. The tire was designed with […] More »

Get your entry in! Arctic Cat’s Alterra 600 Getaway Giveaway provides two people the opportunity to explore the winner’s choice of one of the great ATV destinations. They include Paiute, Utah; Moab, Utah; Hidden Falls, Texas; Hatfield-McCoy, West Virginia or Silver Lake, Michigan. The package includes round-trip, coach-class flights; transportation to and from the airport; […] More »