Meet the 2022s from Arctic Cat. Arctic Cat has introduced a reinvigorated Model Year 2022 off-road lineup as part of the company’s continuing commitment to the powersports industry. For Model Year 2022, Arctic Cat is enhancing its off-road offering with new products, significant enhancements to current models, and new technology. The lineup includes the previously […] More »

A new contender enters the ring. In one of those rare instances of coming full circle – Argo was one of the originators of the ATV/ SxS scene with its line of amphibious all-terrain vehicles (AATVs). Then, a couple years back, they made the shocking announcement that they were going to start producing a 2-Up […] More »

One of our sport’s leading brands got some well deserved exposure. Yamaha Motor Corp., USA, was recently featured on The HISTORY Channel’s season premiere of “Modern Marvels: Machines.” Don’t worry if you missed it – they are showing reruns often and most episodes become available to stream both through your cable provider’s streaming channel as […] More »

The roughest conditions demand the toughest chemicals. No product needs great cleaners and lubricants more than an ATV or UTV that operates in an environment with heat, grime, dirt and mud. According to a recent announcement, BikeMaster’s new performance chemicals now include Contact Cleaner, Penetrating Gel Lubricant, Brake Cleaner, Chain Wax and Dirt Defense aerosols […] More »

Live the dream – for us. BRP has announced that it will be hiring their first ever Chief of Adventure, a dream job that will take a select candidate to all of the incredible Uncharted Society experiences across the United States. For six months, the new Chief of Adventure will travel to each Uncharted Society […] More »

Three more episodes have arrived. Can-Am Off-Road is launching the next three episodes of its acclaimed, “Livin’ the Land” video series, which takes an in-depth look at real people living in a world fueled by the off-road way of life. It focuses on their stories of work, fun, exploration, challenges, and spending time with friends […] More »

Get outdoors AND a chance to score new machines? Win/win! Polaris Inc., a global leader in helping people find possibilities outside for more than 65 years, announced a new initiative aimed at inspiring people to get offline and capture the adventure waiting outdoors. Research shows that time spent outdoors has positive impacts on our health, […] More »