New cooler company says its products are designed for the rigors of powersports. Hold onto your flip flops because Bob The Cooler Co. officially kicked off its North American brand launch on Tuesday, October 24. The cooler company plans to “knock the socks off” the action sports market (AKA we powersports junkies) with a campaign […] More »
Code of the Cowboy lifestyle is featured in Polaris’ free series. Country Music star Riley Green has had a busy couple of weeks with the launch of his latest album, ‘Not My Last Rodeo,’ and recently teamed up with Team Polaris rodeo champion, Tyson Durfey to bond over their shared understanding of the “Cowboy Code.” […] More »
The Stag assembly lines are firing up. Volcon says it has entered low-volume production for the Stag UTV and is conducting production validation testing for its flagship product. The company’s manufacturer, GLV Ventures, is currently building production validation units of Stag LTD, one of four trim levels being offered. Early production units are being put […] More »
Round 12 is in the books. The Progressive Grand National Cross Country Series presented by Specialized (GNCC Racing), an AMA National Championship, kicked off its season finale on Friday, October 20 with Specialized Turbo eMTB Racing, and yesterday, October 21, with ATV, Micro and Youth Bike Racing throughout the day. The Yamaha Racing Ironman GNCC […] More »
Polaris’ new free reality series plans to torture the XPEDITION. The situation: You create one of the toughest, most capable off-road vehicles currently available and need to put its abilities to the test. The solution: Grab a professional athlete, map out a rote and send them on their way. Meet Polaris Off Road’s Chasing The […] More »
Calling all future Youtube stars. Hey we get it! Being able to get those amazing cockpit shots of your SxS adventures can be tricky. Moose Utility Division gets it too. A new item has appeared in their catalog that can make filming either forward at the terrain ahead or backward into the cockpit with your […] More »
Only one round remains for 2023. The penultimate round of racing for The 2023 Progressive Grand National Cross Country Series presented by Specialized, an AMA National Championship, (GNCC Racing) kicked off in West Virginia with the Kanati Tires Buckwheat 100 on Friday and Saturday for ATV racing. With only one round of racing left after […] More »