The race begins today but new partnerships still forming. King of the Hammers, known as the toughest two weeks of one-day, off-road races in the world, is proud to announce its latest partnership. MAXTRAX has been named the official traction board of the Every Man Challenge at the 2024 Progressive King of the Hammers Presented […] More »

KOH is locking in partnerships with the race a week away. King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. Eibach has been named the official race springs of the 2024 Progressive King of the Hammers Presented by Nitto and Powered […] More »

The final episode arrives. It’s here! Polaris Off Road has unveiled the final episode of its Chasing The Wild series featuring explorer, biologist, conservationist and sportsman, Donnie Vincent and the all-new Polaris XPEDITION. Donnie has a deep appreciation for wildlife, for him it’s about observing, studying, and trying to better understand nature. In the episode, […] More »

Tough races need tough recovery. King of the Hammers, known as the toughest series of one-day off-road races in the world, is proud to announce its latest partnership. WARN Industries and Factor 55 have been named the official winch partner and the official winch recovery gear partners of the 2024 Progressive King of the Hammers […] More »

A hard fought victory for Polaris. For the second year in a row, Polaris was victorious at the Baja 1000, as Polaris Factory Racing driver Cayden MacCachren captured his first win of the season at the historic event. In addition to MacCachren’s UTV Overall victory, teammate Brock Heger finished in third place, earning the necessary […] More »

New video series shows a look at what has, until now, been a bit of an enigma. If, like us, you were curious how Segway went from this: To this: We’ve got some great news – Segway Powersports recently launched a new video series, Behind the Brand, that will take viewers on a journey beyond […] More »

Code of the Cowboy lifestyle is featured in Polaris’ free series. Country Music star Riley Green has had a busy couple of weeks with the launch of his latest album, ‘Not My Last Rodeo,’ and recently teamed up with Team Polaris rodeo champion, Tyson Durfey to bond over their shared understanding of the “Cowboy Code.” […] More »