A slogan to keep reminding consumers. The the Environmental Protection Agency (EPA) has passed a new rule expanding the sale of gasoline containing 15 percent ethanol (E15) to year-round (it used to be seasonal). As ATV/ SxS enthusiasts, this is bad news for us. The Outdoor Power Equipment Institute (OPEI), an international trade association representing […] More »

A unique approach to shifting back in the late 90s. In the beginning all ATVs came with automatic clutch transmissions- these operated on the premise that a foot shifter was used to change gears up or down but the clutch (centrifugal) automatically engaged whenever the operator let off the throttle. Shortly thereafter full manual clutch […] More »

Welcome to the future. We’re here in 2019 and the sad reality is many of us are using some pretty outdated technology in our helmets. The idea of foam and Styrofoam used in impact absorption has been proven time and again but some helmet developers say we live in a time where much more advanced […] More »

Do these wheels make my butt look big? Considered the first true ATV by many, the 1972 Honda US90 came in at 37-inches wide. And most of that was achieved by massive tires. Throughout the years, the width (and corresponding stability) of our machines has only continued to increase. Take the latest word coming in […] More »

New kid on the block with a long history in a cousin industry. More than 40 years after revolutionizing the boating industry, Johnny Morris is aligning with Textron Specialized Vehicles Inc. to take the Tracker brand off-road. The result, TRACKER OFF ROAD will be a bold new line of high performance all terrain vehicles (ATVs) […] More »

What’s in a name? In what can only be described as a first, even for us.. It turns out that consumers have been none too thrilled with the Arctic Cat brand being renamed Textron when it became absorbed into the corporate giant. Off-Road enthusiasts spoke and they listened! The legendary Arctic Cat brand name will […] More »

It’s a social media world. Love it or hate it, social media has become a staple of our industry. Not only is it a valuable tool for manufacturer marketing and a link between fellow hobbyists, it looks like it can be used to (hopefully) thwart criminal activity as well. When a power-sports dealership up in […] More »