Category: Company-Information

Yamaha Outdoor Access Initiative Has Biggest Year

Yamaha Outdoor Access Initiative Awards over $1 Million in 2023

Yamaha awarded over a million dollars in grants for 2023. Yamaha Motor Corp., USA, is proud to announce the Yamaha Outdoor Access Initiative (OAI) contributed over $1 million in grant awards in 2023, marking the largest annual funding total since the program’s inception in 2008. This significant increase, nearly double from the previous year, reaffirms […] More »

By: | March 18, 2024


Upfit Luxury UTVs Arriving to Dealerships

Upfit Luxury UTVs Now Shipping

Custom luxury SxSs you can buy. Upfit UTV Inc., a subsidiary of Fox Factory Holding Corp. (the Fox suspension guys), is thrilled to announce the launch of its high-performance luxury utility terrain vehicles (UTVs) to showroom floors one week from today on March 22, 2024. Upfit UTV offers vehicles with unmatched quality, performance, and reliability. […] More »

By: | March 12, 2024


Yamaha bLU cRU Race Program Expanding for 2024

Yamaha Expands bLU cRU Support for 2024 ATV and SxS Racing Season

Yamaha is making sure this is a good time to race powersports. Yamaha Motor Corp., USA, is thrilled to announce significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons. With total bonuses reaching nearly $150,000, Yamaha is reinforcing its commitment to supporting racers in select series and classes, […] More »

By: | March 11, 2024



ARGO Begins Production on Sasquatch XTX

ARGO Sasquatch XTX Enters Production

XTV = Xtreme Terrain Vehicle. ARGO has been around since the beginning – manufacturing multi-wheel-drive amphibious off-road adventure vehicles even back when the world got a glimpse of the first 3-wheeler coming out of Japan and when trikes evolved into four-wheelers and utility carts morphed into side-by-sides. More recently they supplemented their own line with […] More »

By: | March 4, 2024


UTV Drivers – Sun Relief At Last

DRT WM70 Universal helmet Sun Visor

Coming full circle with a simple but effective design. For years the off-road helmet design was simple but effective: A sun visor up top, a roost guard to protect the lower half of the face and goggles in between to keep dust out of the ol peepers. SxS and UTV operation switched things up a […] More »

By: | February 28, 2024


Segway Powersports Dazzles AIMExpo

The AIMExpo was a big hit for Segway in 2024

Segway’s first AIMExpo but certainly not their last. Segway Powersports made a splash at AIMExpo in Las Vegas, showcasing groundbreaking innovation that left enthusiasts and industry insiders buzzing with excitement, including the introduction of the industry’s first hybrid powertrain for side-by-sides. As proof of the excitement, Segway secured applications for 31 new dealers during the […] More »

By: | February 26, 2024


Arctic Cat Launches Green Tag Sales Event

Arctic Cat Green Tag ATV and UTV Sale 2024

Rebate time arrives! If you’ve been toying with the idea of picking up a new ATV or Side-by-Side, the time to strike may just have arrived as Arctic Cat is dropping prices to welcome in the riding season. With spring right around the corner, Arctic Cat is offering up to $1,500 in rebates on select […] More »

By: | February 21, 2024



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